OUR PHILOSOPHY
We brew our beers to be enjoyed responsibly ...
by adults

OUR FOCUS

Chas. Seligman Dist. Co. and Anheuser-Busch focus on responsible consumption of our products throughout the year, however six months out of the year we concentrate on three areas of Consumer Awareness and Education.

The months of April and May are the We I.D. focus period in which we partner with our retailers to help stop underage drinking.

August and September is BACK TO SCHOOL focus period. Kids are heading back to school after their summer break therefore a perfect time for parents and counselors to talk to their kids about underage drinking. We help in this endeavor by supplying parents and teachers with the “Family Talk About Drinking” and College Talk About Drinking” guide books and brochures.

November and December is DESIGNATED DRIVER focus period. Anheuser-Busch offers the designated drivers an opportunity to register for a national sweepstakes at designateddriver.com and locally Chas. Seligman Dist. Co. offers prizes to our designated drivers and the chance to say Thank You to your friends getting you home safely.

As mentioned these are specific focus periods, and at Chas. Seligman Dist. we work all year long to promote responsible consumption and provide education to consumers and retailers.

CORE BELIEFS

• Responsible consumption of beer can be part of a healthy lifestyle for most adults.
• Education and awareness are important ways to promote personal responsibility.
• Progress has been made in the fight against underage drinking and alcohol abuse.
• For decades, Anheuser-Busch has been part of the solution.

HISTORY OF EFFORTS

• Since the early 20th century, Anheuser-Busch has promoted moderation to its customers.
• In 1982, we began to focus on drunk driving and how to prevent it, joining the fight with our “Know When To Say When” campaign.
• In the late 1980s, we joined the fight against teen drinking with our “Let’s Stop Underage Drinking Before It Starts” campaign.
• In 1999, we introduced a new ad campaign and umbrella theme “We All Make a Difference” for our prevention efforts.
• Since 1982, Anheuser-Busch and its wholesalers have invested more than $415 million in developing and implementing more than two dozen community-based alcohol awareness and education programs.